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How to Get Customers to Market for You

Sometimes marketing can seem like you’re throwing a lot of money at a wall to see what will stick—and sometimes, it can feel like nothing does! But one of the most effective yet underutilized marketing methods is to use your existing customer base to help you reach new potential customers.

Using Emotions in Content Marketing

In yesterday’s Advisor, we talked about using cognitive bias to improve content marketing. Today, we’ll look into another subject linked to psychology and how it affects consumer behavior: emotions.