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Should Your Company Hire Freelance Marketing and Sales Talent?

As the way we do business evolves, models have adapted to a different type of workforce. Hiring freelance talent can be a risky measure, but it can also be incredibly rewarding—depending on how you integrate freelance staff into your workforce.

5 Questions for Hiring a Demand Manager

In yesterday’s Advisor, we explored how to determine whether or not your company needs a demand generation manager (DGM). When you identify the right talent, having a DGM can increase your collaboration between marketing and sales. It can also provide in-house resources to help you make the most of advanced analytics and technology when delivering personalized experiences to your customers.