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What Can You Learn from a Failed Marketing Campaign?

The reality is that failed marketing campaigns happen every day. Yet, despite the avalanche of literature discussing what tactics are working, how to craft a strategy, and ideas for developing deeper relationships with your customers, Marketing departments must confront this reality.

Organizing High-ROI Planning Sessions for Your Marketing Executives

In yesterday’s Advisor, we explored how an all-hands Marketing department retreat can help reinvigorate your strategy for the year ahead. Yet, it’s important for companies that are working on their planning processes to also create space for marketing executives to take a deep strategic dive.